This advertisement for Dos Equis shows what the epitome of an older man should be. The "most interesting man in the world" is constantly surrounded by women and is said to be interesting because of his carefree attitude and the spontaneous crazy things he does to impress these women. In this particular ad, he is dressed in an expensive looking tuxedo, smoking a cigar, drinking beer, and is surrounded by women. This image is implying that older men should be very rich, have a high social status, and still enjoy partying and being around attractive women.